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“Byron has helped us generate several million dollars in new business. He helps you and your AE's work a plan that, if you work it, will deliver great results! ”
VP, General Manager WHSV-TV
“Byron is a true sales pro. He's done some great sales training for my staff, but more importantly, he sells a boat-load of advertising every time he comes to our market. ”
Project ManagerAudra has been spent the last 6 years in the media business and comes to us with a Degree in Public Relations from the University of Alabama. She is highly skilled in event planning and runs all or our administrative operations. Audra knows how to get things done and works diligently to enhance results. When she's not working, Audra is an aspiring artist working in the medium of driftwood!
“Ken is extremely passionate for the sales process and for people. It’s a breath of fresh air to train with someone that just gets it! "
President & CEO
Byron got his start in media in radio, doing a local talk show on WVNN (The TALK MONSTER!) in Athens, Alabama. He had some big shoes to fill as the replacement host for the departing Sean Hannity. He moved into a management role in the organization as LSM for the entire group including TV. After this initial taste of media he went on to stops at various other properties including Gannett and a stint as the Advertising Director for the Press Association in Mississippi. Most recently he was an associate with NRS Media.
Today, he leads Pathway Consulting, bringing sales and training solutions to media partners throughout the US. His experience and leadership have helped generate millions of dollars of advertising revenue from local small business. His training and presenting style have won him many fans within the industry!
“Ken is a dynamic trainer, powerful presenter, detailed organizer and masterful consultant. ”
“The training that he offered along
the way was highly praised by the sales staff and in the end we were able to add some new revenue to the books. ”
GM at Pikewood Digital/West Virginia Radio Corporation
We'll work with your management team to create a project that will develop a solid foundation of new business growth. Along the way, we'll offer the training and resources to insure your team's success!